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Why Choosing the Right Underwear Brand Matters
Most men wear underwear daily, yet many settle for low-quality, uncomfortable, or poorly fitting pairs. The right brand ensures better support, comfort during workouts or long days, and materials that hold up wash after wash.
In 2025, innovation and brand identity go hand in hand. From moisture-wicking technology to sustainable fabrics and designer collaborations, underwear brands are raising the bar. Below, we highlight 10 that have made a mark this year.
1. Calvin Klein – The Iconic Classic
Few names are as synonymous with men’s underwear as Calvin Klein. With its minimalist aesthetic and body-contouring fit, the brand is known for its cotton stretch boxer briefs and modal blends.
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Best For: Timeless style, comfort, and brand prestige.
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Top Picks: Cotton Stretch 3-Pack, CK One Microfiber Boxer Brief.
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Why It’s Here: Calvin Klein strikes a perfect balance between fashion and function.
2. Jockey – All-Day Comfort Since 1876
Jockey remains a household name because of its commitment to comfort and fit. It offers everything from classic Y-front briefs to breathable microfiber trunks.
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Best For: Affordable quality and wide sizing range.
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Top Picks: Classic Briefs, ActiveBlend Trunks, Pouch Boxer Briefs.
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Why It’s Here: A trusted go-to brand for men of all ages and sizes.
3. Nike – Performance Meets Underwear
Nike isn’t just for shoes and jerseys. Their Dri-FIT technology in men’s underwear offers breathability and support that athletes swear by.
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Best For: Athletes and active lifestyles.
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Top Picks: Nike Essential Micro Trunks, Dri-FIT Performance Briefs.
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Why It’s Here: Combines athletic functionality with sleek design.
4. Lululemon – Luxury Meets Function
Though better known for yoga wear, Lululemon’s underwear game is strong in 2025. Their soft, four-way stretch fabrics and ergonomic seams provide all-day comfort.
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Best For: Premium feel with a tailored fit.
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Top Picks: Always In Motion Boxer, SoftStretch Trunk.
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Why It’s Here: Lululemon offers a modern solution for men who want feel-good luxury.
5. Bonds – Australia’s Favorite Now Global
Bonds has built a reputation for breathable cotton fabrics and modern styling. Their trunks and briefs offer excellent durability.
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Best For: Everyday comfort with subtle flair.
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Top Picks: Bonds Fit Trunks, Guyfront Briefs.
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Why It’s Here: A hidden gem for those who want reliable quality with global flair.
6. SKIMS – A Bold Entry into Men’s Fashion
Known initially for women’s shapewear, SKIMS entered the men's space with soft, stretchy underwear that has made a big impact quickly.
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Best For: Trendy, body-positive fits.
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Top Picks: SKIMS Stretch Boxer, Cotton Rib Trunk.
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Why It’s Here: High-quality and inclusive sizing with style-forward designs.
7. PSD Underwear – Bold Prints & Streetwear Vibes
PSD is for men who like to express themselves. Their underwear features eye-catching prints and extra-wide waistbands for modern flair.
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Best For: Style and self-expression.
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Top Picks: Graphic Boxer Briefs, Staple Solid Trunks.
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Why It’s Here: Appeals to the younger, fashion-driven demographic.
8. Target’s Goodfellow & Co – Affordable, Reliable Basics
You don’t always need to spend big for quality. Target’s house brand Goodfellow & Co delivers well-fitting, durable basics at wallet-friendly prices.
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Best For: Budget-friendly basics with clean design.
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Top Picks: Stretch Boxer Briefs, Cotton Modal Blend Briefs.
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Why It’s Here: A go-to for value shoppers who still want quality.
9. Amazon Essentials – Everyday Packs That Deliver
Amazon Essentials focuses on practical, bulk-buy options. Their packs often include cotton or stretch blends that are surprisingly well-reviewed.
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Best For: Multi-packs and convenience.
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Top Picks: Tag-Free Boxer Briefs, Cotton Briefs Pack.
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Why It’s Here: Great for men who want easy restocking without compromising on comfort.
10. Hanes – The Classic American Staple
Hanes might be overlooked, but they’ve quietly innovated their lines with tagless waistbands, breathable mesh, and EcoSmart materials.
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Best For: Tried-and-true essentials.
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Top Picks: FreshIQ Boxer Briefs, Comfort Flex Fit.
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Why It’s Here: A legacy brand still relevant in 2025 for practical, comfortable designs.
What to Look For When Choosing Men’s Underwear
Each brand has its own strength, but here are key factors to consider before buying:
1. Fabric Quality
Look for natural fibers like cotton, bamboo, or moisture-wicking synthetics depending on your lifestyle.
2. Fit and Cut
Briefs, trunks, boxer briefs—each suits a different body shape. Don’t ignore the rise, waistband fit, and seam placement.
3. Durability
Good underwear should hold shape and softness even after multiple washes. Brands like Calvin Klein and Bonds are known for this.
4. Price vs. Value
More expensive doesn't always mean better, but investing in trusted brands like Lululemon or SKIMS can pay off in long-term comfort.
5. Purpose
Are you wearing them to the gym, to work, or lounging at home? Match the style to the activity.
Trends Shaping Men’s Underwear in 2025
Men are now paying more attention to detail when it comes to underwear. The rise of gender-neutral lines, sustainability, and tech-infused fabrics has changed the industry:
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Sustainability: Brands like Hanes and Bonds are introducing recycled materials.
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Inclusivity: SKIMS leads with size-inclusive and body-positive marketing.
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Performance Tech: Nike and Lululemon are integrating performance tech into basics.
Where to Shop the Top Brands
Most of these brands are available online or in major retailers like Amazon, Walmart, Target, or direct from their brand websites. If you're interested in style and lifestyle tips related to underwear and more, you can find in-depth guides at Gym N Style.
Final Thoughts
The right pair of underwear can change how you feel every single day. Whether you're dressing for performance, lounging, or work, 2025’s top men’s underwear brands offer something for every body and every budget. Investing in trusted names like Calvin Klein, Jockey, and SKIMS can transform your wardrobe from the base layer up.
